Vaseline is evolving its role as a product maker to a platform for its community. Rather than validating trends, the brand wants to turn ideas from the community into real products and recognize the original voices who brought them to life. “For years, creators have been reimagining what Vaseline jelly can do, often without recognition,” said Nathalia Amadeu, global brand director, Vaseline at Unilever. “This campaign is about giving credit where it’s due: acknowledging, celebr...